tailored to your needs
The best cookieless targeting methods available from a single provider
Our proprietary contextual targeting: ContextAI
for the future without cookies
(Origin Trials Pending)
…reaches users where they browse by using predefined, recommended taxonomies, and custom categories on demand. It works at scale to reach them in the right environment with ads that they will actually want to see. The technology takes contextual marketing to a new level by using Deep Learning to define when ads should be shown, what format they should use, and which content to display to minimize ad fatigue.
specific contextual signals up to a keyword or phrase level, e.g. sport cars.
...to better target users. Publishers utilize onsite behavior to create user groups and build direct relationships with readers.
Access publisher audiences
RTB House’s network of publishers, coupled with leading-edge Deep Learning technology, enables advertisers to reach their audiences.
Mustang 1969 fan
Camaro 1979 fan
Belgium football team fan
Austrian football team fan
people interested in cars, but currently browsing unrelated content within publisher sites.
… take user-identifiable data, such as emails, IP addresses, and phone numbers, and attach it to a universal identifier. This can be used to leverage a wide variety of user information, such as behavioral or demographic data, and functions cross-site and cross-device. The solution is only used when the user provides consent, and is compliant with all relevant privacy laws.
people with emails associated with a purchase of a ticket to a car expo within the last 180 days and have seen the ad on their CTV device.
…in which our Deep Learning algorithms improve on Chrome’s Topics API, enabling privacy-friendly, interest-based advertising. It delivers all the functionalities of the API, but is enriched with proprietary data.
people interested in cars currently browsing an electronics review for smartwatches.
(Origin Trials Pending)
…creates lookalike audiences by surveying users. The resulting zero-party data enables us to create groups of users tailored to your campaign goals, a step beyond the typical taxonomies used in advertising.
people who are interested in buying an electric car.
Combining multiple cookieless solutions to maximize the number of insights
Tools can be combined
to target specific user groups, e.g., runners interested in wearable electronics, or travelers interested in winter sports
AI helps to improve scale, while still ensuring ad relevance and brand visibility
Future-proof tools in line with emerging privacy regulations and people's expectations
Build your future with us
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